Matt is a creative leader with a strategic mindset and a track record of building both brands and teams. Currently serving as Managing Director and Chief Creative Officer at Deep Focus, he shapes the agency’s offering to deliver measurable advantages for clients by integrating core services—social media, brand creative, media, and analytics—while thoughtfully deploying AI tools such as agentic audience segmentation and generative creative.
With over two decades of experience at both large traditional agencies like DDB and smaller, modern shops with a deep understanding of social media and digital tactics, Matt has led award-winning work for a wide range of brands—from the NFL to Frito-Lay, from Avis to Aruba, from HBO to Hasbro, and many more. His campaigns have earned recognition from Cannes Lions, the One Show, Clio Awards, Webby Awards, the Shortys, and others—a testament to his belief that the best creative work is smart, simple, and surprising.
Beyond the work, Matt is committed to building a collaborative culture where differing opinions are welcomed and talented teammates stay inspired for the long haul.
EXPERIENCE
Managing Director & Chief Creative Officer Deep Focus, New York (Oct 2024 to present)
SVP, Executive Creative Director Deep Focus, New York (Oct 2023 to Oct 2024)
SVP, Executive Creative Director The Engine Group, New York (July 2018 to Oct 2023)
Executive Creative Director Deep Focus, New York (Sept 2015 to July 2018)
Group Creative Director Deep Focus, New York (April 2014 to Aug 2015)
Creative Director Deep Focus, New York (Sept 2012 to Mar 2014)
Creative Director DDB Uproar, New York (Mar 2007 to Aug 2012)
Art Director The Vault, New York (Mar 2002 to Feb 2007)
Graphic Designer Freelance, New York (Aug 2001 to Feb 2002)
Software Product Designer GovXcel, New Jersey (June 2000 to July 2001)
Mechanical Engineer Trigen Energy, New York (July 1997 to May 2000)
Pro Lacrosse Player Buffalo Bandits, NLL (Sept 1999 to April 2000)
EDUCATION
Cornell University Bachelor of Science in Mechanical Engineering (1993 – 1997)
School of Visual Arts Advertising and Design (1999 – 2001)
THOUGHT LEADERSHIP
2017 Mentor @ South by Southwest Conference
2018 Presenter and Panelist @ YouTube Studios
2019 Advisory Board Member @ Rutgers University
