PLAN ON US
For more than 50 years, “We Try Harder” was more than a legendary slogan. It helped to shape Avis’ company culture. It helped define Avis’ mission to stand for trust. And it shone a light their core belief – that nothing is more sacred than a plan.
RESULTS
During the campaign, we broke the company record for most reservations in a single day 5 times and broke the company record for most website visits in a single day 2 times.
:30 BRAND VIDEO
